A Packet of Starburst
|Alternative names||Opal Fruits|
|Manufacturer||The Wrigley Company|
|Price||<£0.50 - £0.75 per packet £1-2 per Bag|
Starburst (originally known as Opal Fruits) is the brand name of a cuboid-shaped, fruit-flavoured soft taffy candy or sweets manufactured by The Wrigley Company, a subsidiary of Mars, Incorporated.
In the US, Starburst contains non-vegetarian gelatin in its ingredients but in the UK Starburst is vegan, its packaging and website clearly stating "Suitable for Vegetarians", and also does not contain any artificial colours or flavours.
Also beware there are some stores in the UK selling Imported Starburst from US these have a white label on the back and aren't vegan.
The brand was introduced by Mars in the UK in 1960, named by Peter Pfeffer in a competition that won him £5, as Opal Fruits. The four original flavors were strawberry, lemon, Orange , and lime. In the 1970s Opal Fruits were well known for their advertising tag line "Opal Fruits - made to make your mouth water!" (slogan coined by Murray Walker). The full advertising jingle was "Opal Fruits - made to make your mouth water - Fresh with the tang of citrus - 4 refreshing fruit flavours - orange, lemon, strawberry, lime - Opal Fruits - made to make your mouth water!" Opal Fruits were introduced in the United States in 1967 as Starburst. Originally, Starburst came in the same flavours as Opal Fruits and the first variant, "Sunshine Flavors", later renamed "Tropical Opal Fruits", was released thereafter. In Europe, lemon and lime were combined to become "Lemon and Lime" to make room for a Blackcurrant flavour.
The brand name 'Opal Fruits' was phased out in the UK, followed by Ireland in 1998 in order to standardize the product in a globalised marketplace. In 2008, the supermarket chain Asda revived the original Opal Fruits in the UK for a period of 12 weeks starting May 10, 2008. On October 6, 2008, Mars acquired Wrigley, and transferred Mars' non-chocolate candy brands, including Starburst, to the Wrigley subsidiary. The original flavours are now branded "Original Fruits", and Starburst now comes in several assortments: Limited Edition Retro Fruits, Tropical, Baja California, Sour, Strawberry Mix, Berries & Creme, Very Berry and Fruity Slushies. Among the additional flavors are Strawberry Lemonade Chill, Citrus Slush, Cherry Splash, Blue Raspberry Rush Kiwi, Banana, Plum, Blueberry, Passion Fruit, Blackberry, Raspberry, Strawberry-Banana, Mango, Melon, Tropical Punch, Green Apple, Blue raspberry, Watermelon, Mixed Berries & Cream, Peaches & Cream, Orange Cream, and Strawberry & Cream. Europe also has the "Sour" assortment, which includes Apple, Cherry, Pineapple and Raspberry, as well as Strawberry Mix. As of early 2010 it was decided that Strawberry was the most popular flavor in the United Kingdom. Lime is also very popular within this demand.
Starburst in the UK is vegan, its packaging and website clearly stating "Suitable for Vegetarians", and also does not contain any artificial colours or flavors. In the U.S., Starburst contains non-vegetarian gelatin in its ingredients.
Lime Starburst made a comeback in 2007 as a limited-edition 'retro' flavour in packages of the 'Baja' version, while the range in the UK was further extended with a version named Starburst Choozers. These lozenge shaped chews have a liquid fruit juice centre, and come packaged with the tag line "The chews that ooze." Each packet contains three flavours; Orange & Mango, Raspberry & Orange, and Pineapple & Orange.
The current slogan for Starburst is "Unexplainably Juicy".
Glucose Syrup, sugar, palm Fat, malic Acid, citric Acid, modified Starch, dextrin,concentrated Fruit Juices 0.5%* (Apple, Strawberry, Cherry, Raspberry), maltodextrin, flavourings, emulsifier Soybean Lecithin, colours Beetroot Red, anthocyanins,*equivalent To 4.4% Fruit Juice
- Wrigley UK, Starburst Profile(Accessed 23/June/2013)
- Wrigley.com: About Starburst
- Owen, Oliver (1 July 2007). "Mint condition". Guardian. http://www.guardian.co.uk/sport/2007/jul/01/motorsports.oliverowen.
- "Global branding chews up Opal Fruits". BBC News. 27 April 1998. http://news.bbc.co.uk/1/hi/business/77273.stm. Retrieved 9 January 2015.
- Mercer, Charles (2008-05-01). "Opal Fruits return to British playgrounds". The Daily Telegraph. http://www.telegraph.co.uk/news/1917207/Opal-Fruits-return-to-British-playgrounds.html. Retrieved 2008-05-02.
- Mars Wrigley Press Feed
- Wrigley.com :: Starburst