Pringles is a brand of potato and wheat]-based stackable snack chips owned by the Kellogg Company.
Originally marketed as "Pringles Newfangled Potato Chips", Pringles are sold in more than 140 countries. They were originally developed by Procter & Gamble (P&G), who first sold the product in 1967. P&G sold the brand to Kellogg in 2012.
Pringles were first sold in 1967, and distributed internationally by 1975. P&G wanted to create a perfect chip to address consumer complaints about broken, greasy, and stale chips, as well as air in the bags. The task was assigned to food chemist Fredric Baur, who, from 1956 to 1958, created Pringles’ saddle shape from fried dough, and the can to go with it. Baur could not figure out how to make the chips taste good and he eventually was pulled off the Pringles job to work on another brand. In the mid-1960s, another P&G researcher, Alexander Liepa of Montgomery, Ohio, restarted Baur’s work, and set out to improve on the Pringles taste, which he succeeded in doing. While Baur was the true inventor of the Pringles chip, according to the patent, Liepa was the inventor of Pringles.Gene Wolfe, a mechanical engineer-author known for science fiction and fantasy novels, developed the machine that cooks them. Their consistent saddle shape is mathematically known as a hyperbolic paraboloid. Their design is reportedly aided by supercomputers to ensure safe aerodynamics while packaging.
There are several theories behind the origin of the name "Pringles". One theory refers to Mark Pringle, who filed a US Patent 2,286,644 titled "Method and Apparatus for Processing Potatoes" on 5 March 1937. Pringle's work was cited by Procter & Gamble (P&G) in filing their own patent for improving the taste of dehydrated processed potatoes. Another theory suggested two Procter advertising employees lived on Pringle Drive in Finneytown, Ohio (north of Cincinnati, Ohio), and the name paired well with potato. Another reference says that P&G chose the Pringles name from a Cincinnati telephone book.
Pringles have about 42% potato content, the remainder being wheat starch and flours (potato, corn, and rice) mixed with vegetable oils, an emulsifier, salt, and seasoning. Other ingredients can include sweeteners like maltodextrin and dextrose, monosodium glutamate (MSG), disodium inosinate, disodium guanylate, sodium caseinate, modified food starch, glycerides, autolyzed yeast extract, natural and artificial flavours, barley, wheat bran, dried black beansNutritional Information for Pringles Chips, Valerie Liles, LiveStrong, 1 December 2010</ref>
In July 2008 in the High Court of Justice, P&G lawyers successfully argued that Pringles were not crisps (even though labelled "Potato Crisps" on the container as the potato content was only 42% and their shape, P&G stated, "is not found in nature". This ruling, against a United Kingdom VAT and Duties Tribunal decision to the contrary, exempted Pringles from the then 17.5% VAT for potato crisps and potato-derived snacks. In May 2009, the Court of Appeal reversed the earlier decision. A spokesman for P&G stated it had been paying the VAT proactively and owed no back taxes.
Current Vegan Flavors
- Smokey Bacon
- Tortilla Chips
- "Pringles". Procter & Gamble UK. 2007. Archived from the original on 4 January 2010. http://web.archive.org/web/20100104044701/http://www.uk.pg.com/products/products/pringles.html. Retrieved 24 June 2007.
- "Pringles – Bidding Farewell To A P&G Original". P&G Corporate Newsroom. Procter & Gamble. 31 May 2012. http://news.pg.com/blog/heritage/pringles-%E2%80%93-bidding-farewell-pg-original. Retrieved 20 August 2012.
- Martin, Andrew (5 April 2011). "Once a Great Flop, Now Sold for Billions". The New York Times. http://www.nytimes.com/2011/04/06/business/06pringles.html. Retrieved 12 November 2012.
- "PG.com Pringles: Food Network, new ideas, water usage, solid waste". www.pg.com. Archived from the original on 24 December 2009. http://web.archive.org/web/20091224010344/http://www.pg.com/en_US/brands/health_wellbeing/pringles.shtml. Retrieved 9 July 2010.
- Supercomputers crunching potato chips, proteins and nuclear bombs, by Peggy Mihelich. CNN.com. 5 December 2006
- Chinese Supercomputer Wrests Title From U.S., by Ashlee Vance. The New York Times. 28 October 2010
- "Method and apparatus for processing potatoes — George, Brace A". Freepatentsonline.com. 16 June 1942. http://www.freepatentsonline.com/2286644.html. Retrieved 22 October 2012.
- "How Pringles got its name". Procter & Gamble Everyday Solutions Canada. 2012. http://pgsnacks.custhelp.com/app/answers/detail/a_id/1288/session/L3NpZC9IYTJ3eF9Saw%3D%3D. Retrieved 1 March 2012.
- "Pringles 'are not potato crisps'". BBC. 4 July 2008. http://news.bbc.co.uk/2/hi/business/7490346.stm. Retrieved 4 July 2008.
- "Pringles lose Appeal Court case". BBC. 20 May 2009. http://news.bbc.co.uk/1/hi/business/8060204.stm. Retrieved 20 May 2009.
- "British court rules yes, Pringles are in fact chips". MSNBC. 20 May 2009. http://www.msnbc.msn.com/id/30850499/. Retrieved 20 May 2009.